What Is EAT In SEO? Expertise, Authoritativeness, and Trustworthiness are abbreviated as E-A-T. E-A-T is incorporated into Google’s Search Quality Evaluator Guidelines and its algorithm. Google confirmed that E-A-T is scored for each search term. Google’s Quality Raters’ Guidelines go into considerable length about the E-A-T idea. Google search quality evaluators were instructed to pay… Continue reading A Complete Guide About The EAT In SEO.