What Is a Keyword? Why Keyword Research Is Important In SEO?

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Introduction: What Are Keywords?

Ideas and concepts that describe the topic of your writing are known as keywords. These are your important keywords if you could reduce everything on your page—all the images, videos, articles, etc.—into a few short, straightforward words and phrases. The terms and phrases people type into search engines to find information are sometimes called “search queries” in local SEO.

The keywords on your page should be pertinent to what people are searching for because this increases the likelihood that they will find your material on the search engine result page (SERP), sometimes even with the most fantastic keyword research tool available for free.

Why Is SEO Keyword Research Necessary?

Keyword search and keyword optimization are essential because they link what people seek with your content to satisfy their demands. To drive organic traffic from search engine results pages (SERPs) to your website, you must rank well for the keywords you choose to target. The sort of traffic you attract will rely on the keywords you choose to target. If you own a golf shop, for instance, you could want to rank for “new clubs”; yet, if you’re not careful, you might attract consumers seeking a new place to dance at night.

Keywords have just as much to do with your audience as they’re about your content since you may define what you have to offer in a way that differs significantly from how your consumer searches for it. To create content that ranks well organically and draws visitors to your website, you must understand the needs of those users, including the terminology they use and the kind of information they seek.

You can accomplish this by talking with your customers, participating in forums and community groups, you can find keywords via researching using a keyword best keyword research tool, free applications like Keyword Explorer, or performing a website keyword analysis.

What Are Short Tail Keywords?

A short-tail keyword often called a “head term,” is a basic search phrase that frequently comprises 1-3 words and covers a broad topic. Short-tail keywords tend to have higher search volumes than long-tail ones, increasing website traffic.

Even though head phrases might bring in a lot of traffic, it’s not necessarily of the highest quality because it’s a generic search that might not be relevant to the user’s needs for your product or service, which can lead to low conversion rates and a higher bounce rate.

It’s crucial to remember that there are other ranking criteria and that keywords simply affect how well your site ranks in search results. So, creating a thorough SEO strategy that covers all the necessary ground is critical.

What Are Long-Tail SEO Keywords?

Long-tail keywords, also known as specialized keyword combinations, are more narrowly focused than wide, all-encompassing keywords.

The fact that specific keywords frequently have a high search volume suggests that more people are seeking them may make it seem like your ultimate objective is to target and rank for them. Nonetheless, they frequently deal with stiff rivalry. For instance, it could be desirable for a boutique clothing store to rank for “clothes,” but competing with online retailers like Amazon, H&M, and Nordstrom will be challenging. Long tail keywords often help in keyword ranking.

However, because of the fierce competition, single keywords can be confusing. It’s difficult to tell when someone searches for “dog” if they want a list of dog breeds, information on dog food, a store where they can buy a dog collar, or simply a website with cute dog photographs.

Often, long-tail keywords have more definite intentions and can be generated by keyword research tools. For instance, “cheap dog walkers Seattle” or “best organic dog food for a puppy.” Long-tail keywords may have less competition, giving a smaller site more room to enter and establish itself on the SERPs.

Where To Use Keywords For SEO?

You should start with a few of the fundamental rules for employing keywords. Use specific keywords on each page of your website to ensure bots and visitors alike that you have the information they’re looking for.

Your primary keywords should be placed in the following strategic locations:

  • URL
  • Title tags
  • Meta description
  • Page title (H1)
  • Subheadings (H2)
  • Body of your content
  • Image Alt attributes

Several of these components can be improved after your material has been published, except the URL, which should not be altered.

Your page’s URL is also used to create links and is visible in the address bar, and will appear in search results. Use your goal keywords while creating URLs to make them simple to read. To avoid adjusting your URL structure later, start with one that is clear and simple to grasp.

The browser tab and search results both display title tags. The balance between writing them for humans and making them robot-friendly is challenging. Because this is premium real estate, you’ll need to use your brevity and click-engaging abilities. This brings up a crucial point regarding clickbait’s dangers.

Keyword Research Best Practices

  • Conduct keyword research to comprehend your audience better and collect relevant industry terms.
  • Compare the purpose of users and your keywords.
  • Employ your main keywords sparingly and only where they make sense, such as in title tags, on-page content, H1 tags, and, if possible, in the page URL, meta description, and alt attributes.
  • To keep up with trends, regularly conduct keyword research.


Based on the results of your keyword research, you should develop a keyword strategy. This pertains to your selected target keywords and their placement on your website. Your keyword strategy supports your more comprehensive SEO approach. Most people use the best SEO ranking tools or even a free keyword finder. Using strategies that allow for an SEO keyword analysis, you may measure your hard work’s effectiveness by creating goals and working towards them.

Also Read:- Learn All About SEO And How Does SEO Work?